Skincare brandname The Inkey List is hosting a Covent Garden pop-up where visitors can findout about its items in a gamified method.
Open for 10 days through to 27 March, the pop-up on James Street has an academic focus that motivates visitors to discover about their skin’s requires and The Inkey List items.
Upon arrival, visitors can indication up for a The Inkey List account and open a QR code scanner function synced to the live occasion. Products haveactually been spreadout throughout the zones – tidy, hydrate, reward, moisturise and SPF – and have QR codes that can be scanned so visitors can develop their bespoke skin dish.
Games can be discovered in each zone. In tidy visitors are entrusted with answering a series of skin product-related concerns with either real or incorrect, positioning their responses on a magnetic wall.
In the reward zone, big images assistance visitors to evaluate particular skin concerns and they can location a magnet into a chart that is charting visitors’ primary issues. Guests likewise have the opportunity to win rewards if they can properly determine in the fastest time that day the order in which a spectrum of Inkey items must be used.
A locked box is situated in moisturise and individuals have the chance to win a year’s supply of their Inkey dish if they can guess the four-figure mix.
Finally, visitors reach the scalp location where they can discover out about the variety of Inkey scalp treatments. Downstairs there is an Inkey studio area where the brandname can host press and influencers.
The Inkey List hasactually hosted talks, one-to-one sessions and utilized the studio for Instagram lives. There is likewise a personal assessment cubicle where 30-minute slots can be scheduled with the Inkey group to talk through an specific’s skincare.
After finishing a journey through the activation, visitors needto have a complete online basket of Inkey items. Purchases can be made straight through the site app and those that invest £20 or more while still at the pop-up will get a totallyfree lug bag and totallyfree shipment.
The staff-led experience utilizes a mix of Inkey’s internal specialists and brandname ambassadors.
The outside of the pop-up was motivated by Inkey’s brandname world with its basic monochromatic design with pixelated problems. Black and white are utilized throughout the experience with each zone having a hero colour.
Hot Pickle provided the task and worked with Inkey’s internal group to produce the artwork utilized throughout.
Esther Hadley, senior account director, Hot Pickle, informed Campaign: “We are pleased to be working with Inkey to launch its veryfirst pop-up shop in the heart of London’s Covent Garden.
“The experience mixes the world of physical and digital – with immersive and interactive experiences around the shop, and the chance for customers to construct their own skincare profile distinct to their requires through their mobiles and the aid of Inkey professionals.”