DOHA, March 29 ― Lionel Messi hasactually signed an arrangement worth more than UnitedStates$20 million (RM84.3 million) to promote digital fan token business Socios.com, a source close to the offer informed Reuters today.
Messi endsupbeing the mostcurrent worldwide sports character to gointo the crypto world following NFL quarterback Tom Brady and NBA star LeBron James and the offer is part of a growing wave of tie-ups inbetween crypto companies and football.
Paris St Germain and Argentina forward Messi, whose relocation from Barcelona in August consistedof a cryptocurrency payment, will be included in a promotion and promo project for Socios in the accumulation to the Qatar World Cup, which begins in November.
The “ambassador” offer for Messi does not consistof crypto payments and is a three-year arrangement, the source stated.
Socios haveactually signed offers, consistingof producing tokens, for over 130 sports organisations consistingof a number of top football clubs such as PSG, Barcelona, Juventus and Manchester City.
Fan tokens are a type of cryptocurrency that permit holders to vote on primarily small choices associated to their clubs.
The tokens are progressively seen by clubs as a source of brand-new profits however haveactually been criticised by some advocates groups who see their intro as shallow involvement that includes to the currently growing expenses of following their groups.
Brady last year took an concealed equity stake in crypto exchange platform FTX Trading Ltd and endedupbeing an ambassador for the business.
In January, James revealed a multi-year collaboration with Crypto.com, a business who justrecently signed a sponsorship offer with world football’s governing body Fifa. ― Reuters.
